It is privilege to be associated with Bombay Chambers of Commerce & Industry – a 175 year old institution and the oldest chamber of commerce in the country.
In association with Bombay Chamber, I successfully conducted a two day certificate course in ‘International Marketing’ on 28th and 29th September 2016 at Ballard Estate, Mumbai. The key questions that the workshop attempted to answer were:
- Should any business go international?
- What should be the mode of entry for an international foray?
- How to create and implement an international marketing plan?
These questions were answered through principles of international marketing, case studies, role plays, group discussions and live participation. All the participants were very forthcoming in sharing their experiences and making the workshop a worthwhile effort. My sincere thanks to Bombay Chamber, the workshop participants and Ms. Revati Khare (who helped organize the entire workshop successfully).
PIC – Live workshop in action with the participants